If you’re here, chances are you create and use a lot of content for your blog and to build your business. Are you getting the best mileage you can from all of your content? Here are the top ten ways you can let your content do double duty.
10. Chop it up. Use snippets from your content and publish them as tips on social networking sites. For example, a single article might have five to ten tips. You can schedule them to be posted on Facebook and Twitter with links to your website.
That can equal at least a week’s worth of tweets going out to your followers. Be sure to post them at different times each day, or even twice a day. Not all of your followers are on at the same time.
9. Collect it. Collect similar articles and/or blog posts to create a larger downloadable product. For example, you might collect ten articles on the topic of organizing your closet and create a report for your visitors. It’s a nice way to offer something for free and provide your readers more value.
Plus, since it’s already been posted on your blog before, you don’t have to write all the content. Just add in some new tips, a few transitions between the articles and you’re good to go.
8. Piece it out. If you’ve written reports to give as free gifts you can separate those into smaller articles or blog posts and share them on your ezine.
7. Weekly wrap up. Create teaser paragraphs for each article or blog post you’ve published the past week and create a weekly wrap up. You can post it as an article and/or send it to your subscribers so they don’t miss a word.
6. Reuse social networking snippets. If you’re using social networking to grow your business consider pulling comments you’ve made or content you’ve published and use it on your blog or as an article marketing piece.
5. Give answers. You can also use any questions you’ve answered via comments on your blog or social networking sites and publish them on answer sites like Yahoo answers.
4. Link it up. Always strive to include a link. You can link to your website to drive traffic to a specific page. Or you can link to an affiliate product that relates to your article. Just don’t go overboard with linkage.
3. Newsletters and ezines. Repurpose or expand on articles or blog posts you’ve written to provide your subscribers with more information and value.
2. Syndication. Consider syndicating your ezine content. Syndicating your ezine content can help drive traffic to your website or blog and build awareness.
1. Rewrite it. Rewrite any and every article or blog post you publish and use it for article marketing purposes. Republish it on article marketing websites or as guest blog posts. Make the most of your writing efforts. In fact, you can hire a Virtual Assistant to rewrite your existing content and double the results.
Always think about maximizing your content. Every time you write a blog post or article think about how you can use it and its content in other ways. Give it more than one purpose. Let it do the legwork for you.
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