Tuesday, October 25, 2011

Create a Professional Profile and Get Endorsements with Path.to

Path.to is a place where you can create a professional personal profile and get endorsements based on your skills. You can also endorse others when you have “first-hand knowledge of their ability to perform the skill.” Path.to has an endorsement algorithm that they use to identify who is the most skilled in each industry and you can view those people on the Leaderboard.


If you’re just looking for people to connect with, you can search within the directory. When viewing someone’s professional profile, you can add them as a contact or request an endorsement from them. Not only is this great for proving your skills, but it could be instrumental in landing a job or freelance work.


Interact with Other Professionals on Path.to.


To get started, you can sign in with either your Facebook or Google account. Whichever account you choose to sign up with, that will be the profile used to import employment and education data from. However, if you want to import from another account (Facebook, Google, LinkedIn) once signed in you can do so.


Once inside your account, there are only 3 steps needed to get started: upload a photo, customize your profile, and add your skills. Since some of this will be filled in from your imported profile, you’ll just need to double check it and correct anything that may be wrong.


Your about me info consists of your name, title, biography, location, industry, and photo. You can then add up to 5 “endorseable skills that define you as a professional.” These are what others will be ranking you on.


Add Skills and Get Endorsed on Path.to.


Underneath your skills you can connect your social networking accounts: Facebook, Twitter, LinkedIn, Google+ plus your own website and email. You can choose whether or not to display these on your profile. Underneath that is your work experience. For each position you can enter the company, title, skills uses, state date, and end date. Lastly there is your education, where you can list your school, degree, start date, and finish date.


Your profile can be customized using a premade theme or you can choose a theme and then customize it further.


Finally there is the dashboard, which is where you can see recent activity, today’s stats, and tips and tricks. Under the stats you’ll see a link to view your full analytics. If you would like to go a step further, you can even set up Google Analytics and enter the UA code in your Path.to settings for improved stats and analytics.


View Full Analytics on Path.to.


If you would like to see the final result of a Path.to profile, feel free to check out my profile.


What do you think of Path.to? Do you find it useful? Do you think it’s worth signing up for to get endorsements or is it easier to stick to something like LinkedIn recommendations?


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