Thursday, October 13, 2011

6 Marketing tips by email for beginners

Email marketing is an effective way to communicate with potential buyers. Whatever it is that needs to be sold, email marketing proves to be an effective means for converting prospects to buyers. For internet marketing beginners, it is difficult to do properly. Many beginners start on the wrong foot and thus obtain results very shortly. To save each newbie many headaches, here are 6 tips marketing email for beginners.

1 Allow your members free to join, to stay or leave

Nobody likes a sentence of imprisonment. Customers want to know that they can make a decision, whenever they want. Do not start send unsolicited e-mail to people who had not joined your mailing list. They will see you as a spammer. They may even report to their ISP, and this will help you on a blacklist. If this happens, every email you send is never delivered to the email associated with the ISP. To avoid this will always give members of your freedom. Let them voluntarily consent to your mailing list. When you send messages to your list, make sure that the unsubscribe link is added to all your messages. When you have good content in your message, your subscribers will remain. If you do not add the unsubscribe link in your email, your subscribers will automatically build the resistance you because they will see that you are them bombarding messages without the option to stop it if they wish.

2. Choose a good Solution of Marketing by e-mail

A good email marketing solution is one of the keys to the success of your email marketing campaign. A good marketing solution email must have a high level of deliverability. What good is if you send 1000 messages and only 400 offer? A good marketing solution email must have 90% deliverability. A good email marketing solution should have good support that responds well to requests for customer information. FlutterMail is an example of a good email marketing solution. They have a very low rate and a free 30 day subscription. No credit card is necessary at registration free for 30 days. You can check their on www.fluttermail.com. They have full characteristics to help you start your successful email marketing campaigns.

3 Make it easy for your members to join your list

To collect a good list you need to make it easy for new subscribers to register. A good and effective option is to create a page squeeze. On the page squeeze, explain clearly what the stand of the prospective subscriber get when they subscribe to your list. On some other pages of your Web site, you can also put a registration form. When doing so, place the registration form in a position on the web page that will be visible. Preferably, not to use images to make the dark form. Place the form where first time to your blog or your site visitors can easily see. Where you want to know the best placed to do this, it is the right side of your web page.

4 Maintain a theme

When people have joined your list, they have done for a reason. For example if you promised to give them something related to weight loss, to stick to the niche of weight lost. Maintaining this theme. All e-mails should be linked to weight loss. When you want to sell any product, let it be related to weight loss. Even if you want to wander to something else, not wander too far. Your list is a targeted list. People who joined your list have similar interests. Your posts should focus on this interest. This initiative will help to reduce the number of breaks in the opt. As in the example above, your list has people interested in weight loss. If you start to send messages to them on parenting, you will find many people of disengagement. Why? Just because some of your subscribers are not favourable in questions of the parents and that they will see you as the sending of non-relevant messages that fills all their email box. Stick to a theme.

5 Use the good subject lines

The subject line is the invitation to your message. A good and catchy subject line will ensure that your messages read. Do not write your subject uppercase line. It will consider non-professional. Your subject lines must contain more words one syllable. The human brain easily recognizes short sentences and short words. A way to choose the good subject lines is to study the subjects in your Inbox that attracts your attention.

6 Call to Action

At the end of your e-mail, to appeal to the action. The call to action can be an application for the reader to click and they will be directed to your site, blog or on your sales page. A call to the à l' action action is usually a phrase for example "for more information on how your body mass index is related to your health, visit www.bbbbbbb.com" the reader will be easily click and you will be achieving the goal of your email marketing campaign.

on guest author: Daniel Erhabor is an internet and email marketing consultant. He shares his knowledge and ideas to educated sections.

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This post was submitted by Daniel Erhabor.

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