Many organizations believe that buying several areas will drive traffic to their Web site which, in turn, will ensure income. According to these organizations, to buy areas popular keyword ensures that their sites Web remains at the top of the search engine ranking. However, it is a flawed method and is contrary to principles of search engine optimization (SEO) sound.
With multiple domains, organizations can control traffic for a long time. They are required to face the problems with the quality of the content, visitor management and escalating costs. Long term costs will move to the top, and the profit will move to the South. Here are a few reasons why several fields are a bad idea for Search Engine Optimization (SEO).
Duplicate content
How will you manage the content in Web sites? Are you going to content just copy and paste or rewrite across Web sites? In both cases, the content tends to lose its unique character, because you sell products or services. What is worse, is that your Web sites visitors are likely to identify the duplicity of content and can be a bad thing for your brand. Search engine algorithms are more intelligent that previously (Google Panda is a prominent example), and the duplicate or redundant content is possibly being jostled out of the top rankings of the page.
Deadlines and fees
You will need to invest much time, effort and money, even if you decide to have the same content across Web sites. Examine the efforts that you will be spending on the rewrite, design, hosting and search engine optimization (SEO) activities, you need to think that if returns exceed the costs in the long term. Another important point is to think about the cost of purchase of several areas. Do you think that the yields of these areas will exceed the fees you have incurred on the purchase and maintenance of these areas in the long term?
Issue with the brand identity
Reputable agencies tend to have a single Web site and for good reasons, they do not want people to be confused about their brand image. If you use the keyword rich multiple domains to a single line of product, it finally to confuse visitors because they will find the same content. Confusion with the brand identity may, in the long term, have played havoc with your search engine (SEO) optimization campaign.
To ensure a constant flow, it is more logical to have a single site and focus on the promotion and sound search engine optimization (SEO) practices. Although several domains can give results in the short term, you will understand the problems in the long term. The only case where several areas can work is when you want to have different Web sites in different countries. Local search engine optimization (SEO), Web site should be the strategy.
on guest author: Amanda Kidd is a blogger who loves well written on the technology and more expensive gadgets. It is all the computers and these last time, she learned a lot about software downloads and compressed HTC.
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