Planning is vital in every aspect of designing a profitable and successful website. The first step of planning is deciding what you want to accomplish with the website. Do you want to build a brand name? Sell products or services? Provide an online application? When the main purpose of your site is established, you should then stick to that all through the web design process.
You need to decide if your website will be a short term or a long term project to promote your product or business. For long term sites, you will need to have an easy-to-update design which will allow for new content and updates to be added on the site. For short term sites, you might want to invest much resources and money into it to maximize on the site’s profitability. Having a strategy for your site will help you choose the appropriate web designer. The designer should understand the purpose of the website so as to properly design pages which meet your needs. While working on the web design, you need to make sure that details of the marketing strategy are incorporated. This includes details such as your site promotion strategy and your target audience.
The site layout needs to reflect your strategy. In addition, it should be easily usable by your target audience. Preferably, it should incorporate a site map which will make it easier for visitors to navigate, especially when the website is large and has many pages. Besides being appealing to users, the website should also be optimized. Search engine optimization (SEO) has been an effective tactic of attracting traffic to my blog which promotes webhostingpad discounts and register.com coupons.
When designing a site, you need to consider which tactics you will use to attract traffic. Besides SEO which will help you build free traffic, you can also drive traffic to your site through paid searches in search engines or advertising banners. The design of the site should allow you to track your sources of traffic. You will then be able to invest in advertising what is working and eliminate what isn’t working.
You might also want to incorporate social media in your strategy. For instance, Facebook can help you build followers and attract viral traffic to your site. In addition, Facebook has an advertising section where you can create short ads which will be visible to users as they browse. Twitter is another social network that you can use to create awareness about your website or company.
About the guest author: Charles Mburugu writes regularly about social networks and internet marketing. He also blogs about coupon deals at discount blogs that share webhostingpad discounts and register.com coupons. He is currently writing for a coupon site that offers webhostingpad promo code and register.com coupons.
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Popularity: unranked [?]This post was submitted by Charles Mburugu.
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